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Amazon

Jumat, 17 Mei 2024 - 17:32 WIB

Amazon's Strategic Marketing Strategy and its Implications for The e-commerce Industry

As one of the world's largest e-commerce companies, Amazon's success not only relies on excellent operational capabilities and technological innovation, but more importantly, its carefully designed…

Yoyic

Kamis, 16 Mei 2024 - 19:05 WIB

SWOT Analysis of Yoyic in Indonesia

Yoyic benefits significantly from its association with Mengniu Dairy, one of the largest dairy companies in China. Mengniu’s established reputation for quality and innovation provides a solid…

Green Marketing (Ilustrasi)

Kamis, 16 Mei 2024 - 18:50 WIB

Green Marketing and Toyota's Green Marketing Practices

Green marketing, also known as environmental marketing, is a market marketing strategy that is guided by environmental protection. It focuses on how to integrate environmental factors into all…

Industri kontruksi alat berat (ilustrasi)

Kamis, 16 Mei 2024 - 15:55 WIB

Analysis of '5P' strategy for marketing in construction machinery industry with case Sany Heavy Industry

The construction machinery industry occupies an important position in the global economy. As China's leading construction machinery manufacturer, Sany Heavy Industry occupies an important share…

Industri manufaktur (Ilustrasi)

Kamis, 16 Mei 2024 - 15:07 WIB

Exploring The Indonesian Market: Opportunities and Strategies for Chinese Electric Equipment Manufacturers

China has solidified its position as a global leader in manufacturing, particularly in the electric equipment sector. With advancements in technology, production capabilities, and competitive…

Xu Caiyun, Master Of Technology Management Bisnis President University

Rabu, 15 Mei 2024 - 23:20 WIB

Assessing and Managing Industry Risks in Indonesian Investments

Indonesia, as an important economy in Southeast Asia, offers vast market potential and investment opportunities that attract numerous foreign investors. However, each industry poses specific…

Ilustrasi marketing

Rabu, 15 Mei 2024 - 21:20 WIB

Strategies for Product and Sales, Together With Marketing Mix to The Business Strategy

Nowadays, with digital technology advancing at a rapid pace, it's incredibly simple to do a variety of jobs at home or at work. Since the advent of digital technology and the capacity to connect…

Ilustrasi industri kosmetik

Rabu, 15 Mei 2024 - 21:02 WIB

How can Chinese Cosmetic Brands Seize The "Hot Land" of The Indonesian Market?

The Indonesian cosmetics market has huge potential, becoming a new blue ocean. Indonesia is the world's largest archipelagic country and the fourth most populous nation, with an average age…

Bank BCA

Rabu, 15 Mei 2024 - 19:30 WIB

BCA's Strategy for Improving Services in Digitalization Banking Era

PT. Bank Central Asia Tbk. one of the largest private banks in Indonesia is one of the banks that has implemented digital banking services. The many digital service innovations provided by BCA…

Crocs

Rabu, 15 Mei 2024 - 18:38 WIB

Stepping into Viral Sensation: Crocs, From 'Ugly' to 'Edgy'

Once thrown to the periphery of fashion's discard bin, Crocs—those iconic sandals with a clog-like design—have undergone an incredible journey of reinvention. The brand has made an amazing…

Artificial Intelligence (Ilustrasi)

Rabu, 15 Mei 2024 - 15:15 WIB

Analyzing The Impacts of Artificial Intelligence in Marketing on SMEs: Insights from Ghana and Applications for Indonesia

In addition to numerous other technologies that are propelling global market trends, Artificial Intelligence in Marketing (AIM) brings about significant transformations for small and medium-sized…

 Haritsa Salsabila

Selasa, 14 Mei 2024 - 16:28 WIB

Strategi Brilian Asus Menjadi Top Brand Laptop pilihan Masyarakat Indonesia

Laptop, notebook, atau komputer jinjing kini telah menjadi kebutuhan masyarakat modern dalam mendukung aktivitas sehari-hari, seperti untuk bekerja, belajar, dan lain-lain. Ada banyak pilihan…

Ketua MPT Bambang Soesatyo

Kamis, 09 Mei 2024 - 07:16 WIB

Tetaplah Berhati-hati dan Bijaksana Mengelola Pertumbuhan Ekonomi

KEMENTERIAN Keuangan bersama Badan Pusat Statistik (BPS), Senin (6/5), merilis kabar gembira. Dua institusi negara itu melaporkan bahwa pertumbuhan ekonomi Indonesia per triwulan I-2024 tetap…

Adi Nugroho, Praktisi HRD, Mahasiswa Magister Fakultas Management Technology President University.

Kamis, 25 April 2024 - 19:40 WIB

Anda Lulusan SMK : Penting Untuk Memiliki Strategi 'Memasarkan' Diri

Perkembangan teknologi dan komunikasi telah membawa manusia pada era industry 4.0. Perkembangan tersebut membawa perubahan disetiap lini kehidupan termasuk di ranah Pendidikan dan industri.…

Ketua MPR RI sekaligus Wakil Ketua Umum Partai Golkar dan Wakil Ketua Umum Pemuda Pancasila Bambang Soesatyo

Kamis, 25 April 2024 - 11:00 WIB

Mencermati Dampak Eskalasi Ketegangan di Timur Tengah

DURASI dan skala dari konflik Iran-Israel tak sekadar mengeskalasi ketidakpastian, namun juga memengaruhi perubahan dinamika global di hari-hari mendatang. Komunitas internasional, secara tidak…

Strategi pemasaran (ist)

Selasa, 23 April 2024 - 22:57 WIB

Strategi Dalam Mempengaruhi Perilaku Pembelian Pelanggan

Dalam pasar yang kompetitif saat ini, memahami dan mempengaruhi perilaku pembelian pelanggan sangat penting agar bisnis dapat berkembang. Dengan munculnya teknologi baru dan berkembangnya preferensi…

Arta Monica Pasaribu, S.IP – President University Mahasiswa S2 MMT

Selasa, 23 April 2024 - 17:30 WIB

Strategi Marketing Dinamo Listrik Buatan Lokal untuk Mendukung Net Zero Emission

Tidak dapat dipungkiri ternyata penggunaan kendaraan listrik seperti motor listrik sangat tumbuh dengan cepat. Pemerintah mencatat keberadaan motor dan mobil yang berbasis listrik di sini naik…

Muhammad Iqbal

Selasa, 23 April 2024 - 10:48 WIB

Prioritas Indonesia Pada Masa Keketuaan Laos Di ASEAN Tahun 2024

Keketuaan Laos di ASEAN dimulai sejak 1 Januari 2024 setelah diserahkan secara resmi oleh Indonesia pada Upacara Penutupan Konferensi Tingkat Tinggi (KTT) ke-43 ASEAN, tanggal 7 September 2023…

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