Ini 50 Perusahaan Plat Merah di Jajaran Indonesia BUMN Awards 2021

Oleh : Wiyanto | Rabu, 13 Oktober 2021 - 13:34 WIB

Founder & CEO The Iconomics Bram S. Putro
Founder & CEO The Iconomics Bram S. Putro

INDUSTRY.co.id-Jakarta - The Iconomics kembali menggelar apresiasi kepada perusahaan-perusahaan Badan Usaha Milik Negara (BUMN) dalam Indonesia BUMN Awards 2021. Program ini menjadi panggung penghargaan paling semarak terhadap praktik pembentukan citra BUMN, karena untuk pertama kalinya diselenggarakan event penilaian prestasi branding yang sekaligus meliputi 4 karya terbesar insan komunikasi dan public relations (PR).

Adapun empat karya tersebut meliputi BUMN Brand Equity Award sebagai Penghargaan brand BUMN yang memiliki Brand Awareness & Reputation tertinggi di kategori industrinya. Kedua, BUMN Annual Report Award yakni Penghargaan annual report 2020 BUMN yang memiliki kreativitas ide, kualitas eksekusi dan kesesuaian dengan tema terbaik di kategori industrinya.

Ketiga, BUMN Company Profile Award (Video + Print) yakni Penghargaan company profile 2020-2021 BUMN, yang memiliki kreativitas ide, kualitas eksekusi dan kesesuaian dengan tema terbaik di kategori industrinya. Keempat, BUMN Corporate Communications & PR Strategy Award yakni Penghargaan terhadap strategi komunikasi dan PR BUMN selama tahun 2020-2021 dengan kreativitas ide, kesesuaian dengan corporate objectives, dan efektivitas kampanye terbaik di industrinya.

Dalam penghargaan ini dibagi dalam 2 kelompok besar, yakni brand equity dan corporate brand communication awards. Dalam brand equity terdiri dari Brand Popularity, Brand Image, Customer Satisfaction dan Social Economy Contribution. Sedangkan pada Corporate Communications Awards terdiri dari Annual Report, Company Profile Video, Company Profile Print dan Corporate Communications & PR Strategy.

Metodologi yang digunakan untuk memilih perusahaan-perusahaan BUMN yang masuk dalam kategori-kategori tersebut menggunakan sejumlah rangkaian survei dan penjurian.

Founder & CEO The Iconomics Bram S. Putro menceritakan proses penjurian yang dilakukan secara online mengeksplorasi informasi yang sangat luar biasa dari para perusahaan BUMN. Dalam penjurian ini juga melibatkan sejumlah praktisi dan periset yang reputable untuk memberikan penilaian kepada para kandidat.

"Dalam kondisi pandemi Covid-19 ini, penguatan brand equity menjadi kunci yang sangat penting bagi perusahaan BUMN. BUMN harus senantiasa menjaga reputasinya di tengah disrupsi yang terjadi saat ini. Oleh karena itu, tidak hanya penghargaan melalui Indonesia BUMN Awards 2021, tapi ada juga seminar yang harapannya dapat memberikan insight kepada para perusahaan BUMN," katanya di Jakarta

Hadir dalam acara ini Ketua Komisi VI Faisol Riza, Wakil Ketua Komisi VI Aria Bima, Anggota Komisi VI Nusron Wahid, Bendahara Umum BPP Perhumas Hery Kurniawan, Direktur Program dan Produksi RRI Soleman Yusuf dan Ketua Umum BPP Perhumas Agung Laksamana.

Indonesia BUMN Awards 2021 Kategori Brand Equity

1. PT Telkom Indonesia (Persero) Tbk

Telecommunication

- The Best Brand Popularity in Telecommunications Category

2. PT Telekomunikasi Seluler

Telecommunication

- The Best Brand Image in Telecommunications Category

- The Best Customer Satisfaction in Telecommunications Category

3. PT Reasuransi Indonesia Utama (Persero)

Reassurance

- The Best Brand Image in Reassurance Category

- The Best Customer Satisfaction in Reassurance Category

4. PT Waskita Karya (Persero) Tbk

Construction

- The Best Brand Image in Construction Category

5. PT Wijaya Karya (Persero) Tbk

Construction

- The Best Brand Popularity in Construction Category

6. PT Adhi Karya (Persero) Tbk

Construction

- The Best Customer Statisfaction in Construction Category

7. PT Hutama Karya (Persero)

Construction

- The Best Social Economy Contribution in Construction Category

8. PT Pembangunan Perumahan (Persero) Tbk

Construction

The Best Customer Statisfication in Construction Category

9. PT Pertamina (Persero)

Oil & Gas

- The Best Brand Popularity in Oil & Gas Category

- The Best Brand Image in Oil & Gas Category

- The Best Social Economy Contribution in Oil & Gas Category

10. PT Perusahaan Listrik Negara (Persero) Electricity

- The Best Brand Popularity in Electricity Category

- The Best Social Economy Contribution in Electricity Category

11. PT Pertamina Lubricants

Lubricants

- The Best Brand Popularity in Lubricants Category

- The Best Brand Image in Lubricants Category

12. PT Bank Mandiri (Persero) Tbk

Bank

- The Best Brand Popularity in Bank Category

- The Best Brand Image in Bank Category

13.PT Bank Rakyat Indonesia (Persero) Tbk

Bank

- The Best Social Economy Contribution in Bank Category

14. PT BNI Life Insurance

Life Insurance

- The Best Brand Popularity in Life Insurance Category

15. PT Jasa Raharja

Mandatory Insurance

- The Best Brand Popularity in Mandatory Insurance Category

- The Best Social Economy Contribution in G Mandatory Insurance Category

16. PT TASPEN (Persero)

Mandatory Insurance

- The Best Brand Image in Mandatory Insurance Category

17. PT Asuransi Tugu Pratama Indonesia (Persero)

General Insurance

- The Best Brand Image in General Insurance Category

18. PT Asuransi Kredit Indonesia

Special Category Insurance

- The Best Brand Image in Special Category Insurance

19. PT Jaminan Kredit Indonesia

Special Category Insurance

- The Best Social Economy Contribution in Special Category Insurance

20. PT Pegadaian (Persero)

Other Financial Services

- The Best Brand Popularity in Other Financial Services Category

- The Best Customer Satisfaction in Other Financial Services Category

21. PT Penjaminan Infrastruktur Indonesia (Persero)

Other Financial Services

- The Best Brand Image in Other Financial Services Category

22. PT BRI Danareksa Securities

Security

- The Best Brand Popularity in Security Category

- The Best Brand Image in Security Category

23. PT Semen Indonesia (Persero) Tbk

Building Materials

- The Best Brand Popularity in Building Materials Category

- The Best Brand Image in Building Materials Category

24. PT Pupuk Indonesia (Persero)

Basic Industry

- The Best Brand Popularity in Basic Industry Category

- The Best Brand Image in Basic Industry Category

- The Best Social Economy Contribution in Basic Category

25. PT Pindad (Persero)

Defense Industry

- The Best Brand Popularity in Defense Industry Category

26. PT Kimia Farma Tbk

Pharmaceuticals

- The Best Brand Popularity in Pharmaceuticals Category

27. PT Bio Farma (Persero).

Pharmaceuticals

- The Best Brand Image in Pharmaceuticals Category

- The Best Social Economy Contribution in Pharmaceuticals Category

28. PT Perkebunan Nusantara (Persero) III

Plantations

- The Best Brand Popularity in Plantations Category

29. Perum Bulog

Food

- The Best Brand Popularity in Food Category

- The Best Brand Image in Food Category

- The Best Social Economy Contribution in Food Category

30. PT Jasa Marga (Persero) Tbk

Toll Road Operator

- The Best Brand Popularity in Toll Road Operator Category

- The Best Brand Image in Toll Road Operator Category

31. PT Kereta Api Indonesia (Persero)

Public Transportation

- The Best Brand Popularity in Public Transportation Category

- The Best Brand Image in Public Transportation Category

32. PT Pelayaran Nasional Indonesia (Persero)/Pelni

Shipping

- The Best Brand Popularity in Shipping Category

- The Best Social Economy Contribution in Shipping Category

33. PT Angkasa Pura II (Persero)

Airport Operator

- The Best Brand Image in Airport Operator Category

- The Best Social Economy Contribution in Airport Operator Category

34. PT Angkasa Pura I (Persero)

Airport Operator

- The Best Brand Popularity in Airport Operator Category

35. PT Pelabuhan Indonesia (Persero) II

Port Operator

- The Best Brand Popularity in Port Operator Category

- The Best Brand Image in Port Operator Category

36. PT POS Indonesia (Persero)

Postal & Courrier Service

- The Best Brand Popularity in Postal & Courrier Service Category

- The Best Social Economy Contribution Postal & Courrier Service Category

37. PT Kliring Berjangka Indonesia

Financial Industry Support

- The Best Brand Image in Financial Industry Support Category

38. Perum Perumnas

Developer

- The Best Brand Popularity in Developer Category

- The Best Brand Image in Developer Category

39. PT Aneka Tambang (Persero) Tbk

Mining

- The Best Brand Popularity in Mining Category

40. MIND ID

Mining

- The Best Brand Image in Mining Category

Kategori Corporate Communication

1. PT Telkom Indonesia (Persero) Tbk

IT & Telecommunication

- Best Company Profile Video in IT & Telecommunication Group Category

2. PT Telekomunikasi Seluler (Telkomsel)

IT & Telecommunication

- Best Annual Report in IT & Telecommunication Group Category

3. PT Len Industri (Persero)

IT & Telecommunication

- Best Corporate Communications Strategy in IT & Telecommunication Group Category

4. PT Danareksa (Persero)

Finance

- Best Company Profile Print in Finance Group Category

5. PT Bank Mandiri (Persero) Tbk

Finance

- Best Annual Report in Finance Group Category

6. PT Bank Rakyat Indonesia (Persero) Tbk

Finance

- Best Company Profile Video In Finance Group Category

7. PT Jasa Raharja (Persero) Finance

- Best Corporate Communications Strategy in Finance Group Category

8. PT Waskita Karya (Persero) Tbk

Construction Group Category

- Best Company Profile Video In Construction Group Category

- Best Corporate Communications Strategy In Construction Group Category

9. PT Wijaya Karya (Persero) Tbk

Construction Group Category

- Best Annual Report in Construction Group Category

10. PT Pembangunan Perumahan (Persero) Tbk

Construction Group Category

- Best Company Profile Print in Construction Group Category

11. PT Pertamina (Persero)

Mining & Energy

- Best Annual Report In Mining & Energy Group Category

- Best Corporate Communications Strategy in Mining & Energy Group Category

12. PT Pembangkitan Jawa Bali

Mining & Energy

- Best Company Profile Print In Mining & Energy Group Category

- Best Company Profile Video In Mining & Energy Group Category

13. PT Pupuk Indonesia (Persero)

Basic Group

- Best Annual Report in Basic Group Category

- Best Company Profile Print in Basic Group Category

14. PT Krakatau Steel (Persero) Tbk

Basic Group

- Best Corporate Communications Strategy in Basic Group Category

15. PT Semen Gresik

Basic Group

- Best Company Profile Video in Basic Group Category

16. PT Kimia Farma (Persero) Tbk

Food & Pharmaceuticals

- Best Annual Report in Food & Pharmaceuticals Group Category

17. PT Bio Farma (Persero)

Food & Pharmaceuticals

- Best Company Profile Print in Food & Pharmaceuticals Group Category

- Best Company Profile Video in Food & Pharmaceuticals Group Category

18. PT Rajawali Nusantara Indonesia (Persero) Food & Pharmaceuticals

- Best Corporate Communications Strategy in Food & Pharmaceuticals Group Category

19. PT Jasa Marga (Persero) Tbk

Transportation & Logistics

- Best Corporate Communications Strategy in Transportation & Logistics Group Category

20. PT Angkasa Pura II (Persero)

Transportation & Logistics

- Best Annual Report in Transportation & Logistics Group Category

21. PT Angkasa Pura I (Persero)

Transportation & Logistics

- Best Company Profile Print In Transportation & Logistics Group Category

- Best Company Profile Video In Transportation & Logistics Group Category

Special Mention

1. PT Perusahaan Listrik Negara (Persero)

Mining & Energy

- Special Mention Company Profile Print in Mining & Energy Group Category

2. PT Indonesia Power

Mining & Energy

- Special Mention Company Profile video in Mining & Energy Group Category

3. PT Pembangunan Perumahan (Persero) Tbk

Construction

- Special Mention Annual Report in Construction Group Category

4. Perum Perhutani

Food & Pharmaceuticals

- Special Mention Company Profile Video in Food & Pharmaceuticals Group Category

5. PT Perkebunan Nusantara (Persero) III

Food & Pharmaceuticals

- Special Mention Company Profile Print in Food & Pharmaceuticals Group Category

6. PT Kereta Api Indonesia (Persero)

Transportation & Logistics

- Special Mention Corporate Communication in Transportation & Logistics Group Category

7. PT Pelabuhan Indonesia (Persero) II

Transportation & Logistics

- Special Mention Company Profile Video in Transportation & Logistics Group Category

8. PT Pelayaran Nasional Indonesia (Persero)

Transportation & Logistics

- Special Mention Company Profile Video in Transportation & Logistics Group Category

9. PT Penjaminan Infrastruktur Indonesia (Persero)

Finance

- Special Mention Annual Report in Finance Group Category

10. PT Permodalan Nasional Madani (Persero)

Finance

- Special Mention Company Profile Video in Finance Group Category

11. PT Perusahaan Gas Negara Tbk

Mining & Energy

- Special Mention Annual Report in Mining & Energy Group Category

12. PT Semen Indonesia (Persero) Tbk

Basic Group

- Special Mention Annual Report in Basic Group Category

13. PT Pupuk Indonesia (Persero)

Basic Group

- Special Mention Company Profile Video in Basic Group Category

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